Even though their team doesn’t figure in the semi-finals, the franchisees of Mumbai Indians, Reliance, are set to make a killing during the finale of the IPL stretching over May 30 to June 1. As highest bidders at the team auctions, they were given marketing rights for all the matches in Mumbai, including the two semi-finals and the final. As the event caught the public fancy and demand for tickets increased, the value of the high-end seats has almost doubled while that of the lower seats in the north stands has quadrupled. But for the Vijay Merchant upper stand, the rate has gone up from Rs 500 to Rs 10,000, a 2,000 per cent rise. For the Vijay Merchant lower stand, the rate has gone up from Rs 500 to Rs 1,000. The franchisee upset the staging association, Mumbai, by refusing to give them the 20% quota of seats/tickets for the last three matches, as it had done during the league games. Instead, it agreed to give them to the IPL management. The MCA took up the matter with BCCI president Sharad Pawar. He ruled in favour of the MCA and ensured that the MCA would get its quota for the semi-finals at the Wankhede. For the final at DY Patil Stadium, though, the IPL, sources said, allotted 2,000 tickets to both MCA and D Y Patil Sports Academy. Agency reports quoted an MCA official as saying: ‘‘Commerce, more than promotion of the game or the interest of the host association, is the overriding factor in the staging of IPL ties
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